The New Metrics of PR ROI: How to Measure Impact Beyond Coverage
PR success isn’t about how many people saw your story—it’s about what that visibility achieved. Modern ROI blends awareness with measurable action. 1. The Shift from Mentions to Metrics Counting clips is outdated. Modern PR ROI measures brand influence, engagement, and conversion. 2. Key PR ROI Metrics Share of Voice vs competitors Message accuracy in […]