Context This case study details the launch of India’s first-ever live interactive bidding TV show, Bzinga, exclusively on ZEE Keralam, and ensuring brand sustenance. It followed a three-phased approach: Pre-Event, Event Launch, and Post-Launch. Approach Pre-Event: A press release was issued announcing Kerala celebrity Govind Padmasoorya as the host. Event Launch: Due to COVID-19 lockdown, […]

Background/Context/Challenges Around 2010-2011, Chef Vikas Khanna had achieved unparalleled global feats (Sexiest Men Alive, Michelin Star, White House events), yet none of this was widely known or promoted in India. Upon replacing Akshay Kumar as a MasterChef India judge, he was largely unknown to the Indian audience. The significant challenge was to make him relatable […]

Context/Challenges Zee Keralam was the first GEC in Kerala to introduce a brand ambassador. Challenges included heavy COVID-19 restrictions preventing face-to-face media conferences and the difficulty of getting news of a competing channel in leading papers. Objective The main objective was to position Zee Keralam as a constantly innovating brand, enhancing its salience through Manju […]

Objective The primary objectives were to position The Beer Cafe as the leading microbrewery with the maximum outlets in the country and to make consumers aware of The Beer Cafe providing the widest variety of beer. Approach The approach involved organizing 1-on-1 interviews for Mr. Rahul Singh with CAT A media, inviting select food & […]

Client: Kotak Education Foundation Objective: To strengthen the visibility and reputation of Kotak Education Foundation and its CSR Initiatives. Strategy & Impact: BLUE BUZZ orchestrated a comprehensive PR campaign designed to amplify Kotak Education Foundation’s presence and perception. Through strategic communications and fostering strong relationships with journalists, we ensured their vital work resonated widely across […]

Client: NTT DATA Business Solutions Challenge: NTT DATA Business Solutions sought to ensure a high-impact launch and widespread media coverage for their innovative GenAI Connector, designed to accelerate enterprise innovation by integrating SAP with generative AI. The objective was to generate significant Public Relations (PR) value across various media channels. Our Approach: Our strategy focused […]